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Oprah. Hip-Hop’s Friend or Foe?
Article by:
Nikki Drag
Like any other American Oprah Winfrey has the right to choose. She can choose where she wants to live, what charity she wants to give to and whom she picks to appear on her show. Oprah recently spoke to MTV and said, "I don't want to be marginalized by music or any form of art. ... I feel rap is a form of expression, as is jazz. I'm not opposed to rap. I'm opposed to being marginalized as a woman." Can you blame her? When you think of Oprah do you think of her “Booty, booty, booty, rocking everywhere, or do you think of successful business woman with an intellectual spirit. You can’t ignore the recent hype surrounded by the media queen. Ludacris voiced his discontentment about his appearance on her show while promoting the Academy Award winning film Crash.
Ice Cube joined the bandwagon when interviewed by FHM magazine, saying he was involved with three different projects pitched to Ms. Winfrey and he wasn’t chosen for any of them. Cube is also ticked off that Oprah asked Cedric the Entertainer and Eve on to the show to promote Barbershop, but declined to ask him. In the interview he goes on to say, “Maybe she’s got a problem with hip-hop…She’s had damn racists, child molestors and lying authors on her show. And if I’m not a rags to riches story for her, who is?” Upon reading and skimming through countless articles and interviews with protesting rappers and the media mogul, I have to say that if I am looking to be entertained whether by interview or performance of a hip-hop artist, I probably will not opt to turn on the suppertime self-help talk show. I will flip on the music video channel, BET, MTV2, or even the too late talk shows, which actually have some intriguing performances of new underground artists.
Oprah’s show, website, and magazine promote self-fulfillment, an overcoming of adversity, creativity, inner-spiritual growth, and of course reading with that damn book club!
Although some might be on individual mission of a harmonious existence, most hip-hop heads aren’t hungry for rhetoric on incredible weight loss stories or discussing the lives of hoarders.
50 cent, you gotta love him. He reveals in his gangster image. In response to Oprah’s exclusion of rappers on her show he said he, “couldn’t care less about Oprah or her show and “I am actually better off having friction with her.” Let’s look at other talk shows. Remember back in the late 1980’s early 1990’s when we had the Arsenio Hall show? He excited us every night with hip-hop and R&B acts from Big Daddy Kane to TROOP. He knew his demographic and his viewers knew what to expect. Back then you didn’t witness bad press because Hall didn’t promote Madonna’s new album or show clips of Harrison Ford’s feature film. The audience knew what to expect either tuned in with their late night snack or flipped to the aged King of late night, Johnny Carson. Nowadays TV producers are savvy with talk shows pertaining to the theme of their network. While Oprah is still on top of the food chain, it is unreasonable to assume that any one show will appeal to every demographic, except maybe the Simpsons.
Is she a sell-out, has she turned her back on the very soil that supplied her plight? Oprah is a self-made empress that has not only money, but also power. Just because she is an African-American woman, does that mean that she has to promote a brand or commodity she doesn’t have any personal interest in? Yes her show is a platform for awareness, but it’s her platform. Does she owe it all the brother’s out there who are making some money and encountered success in music a segment to tell their story? No. Does she owe the public an opportunity to include dialogue about hip-hop; its future, culture and longevity? I would say yes. Especially when the music is universal and endured through three generations.
Maybe Oprah would think differently if she were a parent of teenagers that constantly bumped beats or watched a close family member struggle to get out the ghetto, with their only hope being through rhyming. Maybe one day Oprah will ask educated, do good hip-hoppers on the show. Or artists like Nas, Talib Kweli, or the Roots who spit knowledge without all the gangster-isms. Until that happens, expect to see guests that are hooked on plastic surgery or red carpet makeovers. Because isn’t that what’s really buzzing in the hip-hop community?
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