|
Afeni Shakur Takes Tupac's Offical MAKAVELI BRANDED Clothing Line International
Thursday, July 15, 2004 By: brooklyniteOne
MAKAVELI BRANDED is Afeni Shakur's new clothing line. (Tupac's official clothing line) The brand was launched 7 years after the untimely death of Tupac Shakur and the brand went to retailers nationally this past November(2003).
Makaveli Branded is available at Better Speciality Retailers Nationwide, proceeds from the brand will go to the Tupac Amaru Shakur Foundation and Center for the Arts in Stone Mountain, GA. Purpose of the brand is to continue to keep Tupac Legacy Alive through fashion. The Marketing/Advertising Campaign for the brand will consist of a National Tribute Campaign for Tupac Shakur with Celebrities such as:
Chingy, Ludacris, DTP, The Outlaws, Treach, Scarface , Afeni Shakur, Lil Flip, TWISTA, DEAD PREZ , Omar Epps, Mike Epps, Jada Pinkett Smith , and more.
The brand has been featured/mentioned in Print Publications such as:
XXL Magazine , DNR, Dime Magazine, Complex Magazine , Vibe Magazine, Source Magazine , MR, Rolling Stone ,King Magazine, Woofin Magazine, Scratch Magazine, Spin Doctor, Stuff Magazine,
Q: What is the look of the line?
A: Makaveli's look is consistent to Tupac's look and style. Makaveli is a evolution of streetwear , activewear, and high end fashion. The Makaveli line is also evolution of Tupac's wardrobe. The line is inspired by Dolce Cobana, Prada, Gucci, Versace (High End Brands). The active wear portion of the brand is influenced/inspired by licensed apparel, similar concept/look as Brand Jordan.
Q: Who is designing the line?
A: Makaveli is designed by young dynamic designers. In all of 2003, Amaru consulted with various designers in urban and high fashion and they are willing to contribute on the strength of Tupac as a artist.
Q: Can you please name a specific designer?
A: Attaching a specific designer would attach a specific look to the brand and take away from Tupac's impact. Tupac did not need anyone to carry him as an artist and Makaveli does not need anyone to carry the brand.
Q: What current brands could Makaveli be compared too?
A: ENYCE and Akademiks. We would like to achieve brand appeal and awareness that ENYCE and Akademiks have at the present time, with a updated/evolved look.
Q: When will Makaveli be in stores?
A: We are expecting a soft launch for Holiday 2003 with focus being on primary/full collection being available for Spring 2004.
Q: What stores will Makaveli be in?
A: Better Specialty Stores Nationwide
Q: Will Makaveli only consist of men's apparel?
A: The line will launch with initial focus on the men's division, with future plans of all categories of apparel. Women's, Juniors, Shoes, Accessories
MAKAVELI ROSE scheduled to launch to retail in Fall of 2004. MAKAVELI Outerwear is scheduled to launch to retail in Fall of 2004.
The line has seen exclusive license for stated international Territories:
Japan, Canada, Germany, Belgium, France, Europe
Q: What apparel company did you partner with for Makaveli?
A: We have partnered with a experienced apparel company and are confident in the brands future.
Q: Will proceeds from the brand be donated to any charities?
A: Some of the proceeds will go to the Tupac Amaru Shakur Foundation for the completion of the Tupac Amaru Shakur Center for the Arts in Stone Mountain, GA
(109) Comments | Post a comment »
|
// LATEST NEWS
|