P. Diddy and MTV Announce New TV Production Deal

Wednesday, March 23, 2005
By: brooklyniteOne

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The deal follows the success of P. Diddy's "Making the Band 3." Sean "P. Diddy" Combs' Bad Boy Entertainment and MTV: Music Television today announced a first-look, overall production agreement for future television projects. Combs will provide executive producer services in connection with developing, supervising, producing, consulting and possibly appearing on potential MTV branded programming. The announcement follows the success of the new season of P. Diddy's "Making the Band 3" on MTV, which has garnered some of the show's highest ratings to date.

"Bad Boy Entertainment and MTV are both leaders in today's entertainment landscape," said Sean "P. Diddy" Combs. "The partnership is a natural fit that will without question result in groundbreaking programming."

"P. Diddy is at the forefront of music, fashion, film, television, and entertainment in general, and he has been an integral part of MTV's success through the years," said Brian Graden, President, Entertainment, MTV Networks Music Group. "This agreement, along with the success of 'Making the Band 3', further soldifies both P. Diddy's and MTV's leadership positions in developing projects that connect with our audience."

The first season of "Making the Band 2" on MTV followed the search for and formation of a hip hop group. The next season featured the group, named Da Band, coming together and recording their debut album "Too Hot for TV" that sold over 200,000 copies in its first week - all under P. Diddy's tight supervision. "Making the Band 3" follows P. Diddy as he attempts to create the greatest all-girl group ever produced.

Today's announcement also follows the recently announced motion picture development project between Combs and MTV Films for an untitled urban heist movie .

Sean "P. Diddy" Combs, recently declared "One of The Most Influential Businessman In The World" by Time magazine and CNN, and Bad Boy Worldwide Entertainment Group (BBWEG) is one of the world's preeminent urban entertainment companies, encompassing a broad range of businesses including recording, music publishing, artist management, television and film production, recording facility, marketing and advertising, apparel and restaurants. With a collection of businesses whose annual sales are quickly approaching $500 million annually and an employee base that is 600 strong,

Formed in 1994, the flagship company of BBWEG is Bad Boy Records. Today, Bad Boy's annual sales have reached an overall average of $100 million with more than 75 million records sold worldwide by an impressive artist roster which includes multi-platinum acts the Notorious B.I.G., Mase, 112, Dream and P. Diddy; platinum artists Faith Evans, Carl Thomas and Black Rob; gold artists Total and Craig Mack; and promising up-and-coming artists such as G. Dep, Loon and Cheri Denis. Bad Boy recently moved to 1710 Broadway New York which will become the corporate headquarters housing all Combs' business entities.

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