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McDonalds Offers Hip Hop Paid Product Placement
Tuesday, March 29, 2005
By: Dondiego
 The fast-food giant is reported to be launching a campaign that will offer financial incentives to rap artists who mention its Big Mac burger in their lyrics. McDonald's will not pay an upfront fee, but intends to pay the artist between $1 and $5 each time a track is played on the radio. One of the songs that offered such an incentive was, Freek-a-leek by Petey Pablo became a top hip-hop song last year. That song includes the lyrics: "Now I got to give a shout out to Seagram's Gin, cause I'm drinkin' it and they payin' me for it."
McDonald's hopes to have several such songs on the airwaves by the summer. The most frequently mentioned brands last year were Cadillac, (70 times) Hennessey (69), Mercedes (63), Rolls-Royce (62), and Gucci (49).
McDonald's spokesman Walt Rider said the company wants to connect with young customers in "relevant, culturally significant ways." He said McDonald's will have final approval over any lyrics incorporating the Big Mac brand to ensure that it is done in an "appropriate setting."
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