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50 Cent Movie Ads Banned in New Zealand
Wednesday, January 4, 2006 By: Michael Ivey
"Get Rich or Die Trying" movie ads featuring Curtis "50 Cent" Jackson holding a child with a gun tucked in his own jeans were recently prohibited by New Zealand’s Advertising Standards Authority Inc. The company’s Advertising Standards Complaints Board reportedly received 17 complaints about the ad before deeming it a breach of "industry guidelines on social responsibility, decency, violence, anti-social behaviour and children."
According to NME.com ASA Inc. feels Jackson’s popularity and influence among kids make his "association with gang culture and criminal behaviour" appear to glamorize gun use. The film’s title also intimates the viability of using firearms to achieve success, according to the board.
Advertising Standards Authority Inc. (previously known as Committee of Advertising Practice) originated in 1973 and was incorporated in 1990. Its’ mission is to maintain "proper and generally acceptable" standards of honest advertising, form and promote an "effective system of voluntary self-regulation in respect to advertising standards", and "establish and fund an Advertising Standards Complaints Board". Members include: Association of New Zealand Advertisers (Inc), Newspaper Publishers' Association of New Zealand (Inc), New Zealand Cinema Advertising Council, New Zealand Television Broadcasters Council, and Pay TV group; for more information visit www.asa.co.nz.
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