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Lil Wayne, Mike Jones & Lupe Fiasco sign Reebok deal
Wednesday, February 22, 2006 By: Kenny Rodriguez
Rappers Lil’ Wayne, Mike Jones, and newcomer Lupe Fiasco recently signed deals with Reebok to release their own collective signature sneaker. As part of Reebok’s “I Am What I Am” promotional campaign, each artist will serve as a spokesperson under the company’s “OG Collection.”
Although Weezie, Jones, and Lupe’s sneakers will share the same overall design, there will be three color schemes to represent each rappers’ individual style and sound. The sneakers will be available in stores on February 28.
Other artists and athletes who have previously participated in Reebok’s “I Am What I Am” campaign include Def Jam president Jay-Z, G-Unit rapper 50 Cent, Philadelphia 76ers’ Allen Iverson, and Houston Rockets’ Yao Ming.
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