Eminem Joins Nike to Raise Funds for Charity

Friday, August 25, 2006
By: Kenny Rodriguez

Eminem

Rap superstar Eminem has joined the Nike company to create a limited edition Air Max sneaker series, the proceeds of which will benefit underprivileged youths around the world.

Eminem helped design updated versions of previously released Nike sneakers, including the Air Max ’87 and Air Max 360 lines.

“If you told me ten years ago that I’d be designing this whole series of Air Max’s, I never would have believed it,” Eminem said. “It’s one of the hottest lines the Nike ever produced, so I’m honored to make my own contribution.”

Only eight full sets (64 pairs in total) will be produced, numbered, and then autographed by Eminem. The sneakers are set to be auctioned over four weeks starting on Aug. 31, with all proceeds going to the Marshall Mathers Foundation and NineMillion.org.

The shoes will be auctioned off at limited Nike stores and on eBay.

(19) Comments | Post a comment »

Got my vans on but the look like air max? lets see how much they go faor and how tight is the design

Posted by JT1

It's not about the design it's about the charity they help, it's ironic nike making shoes to help the underpriveledged kids they exploit in their sweatshops.

Posted by Spider bloke

Man.... U must of been reading my mind homie]u are on point wit that sentiment!

Posted by cense251

^^damn spider... Good ass point...

Posted by Sho Intel

Good ass point spider,.,.big up to em.,.,for doing his thang and being a part of the design process....corporate america can't seem to live with-out hip-hop and our influence and thats what i most like about this......

Posted by TempoDomina

Playing robin hood, and getting a little tax break before the end of the year.

Posted by Kalliope4eva

Shouldn't em with his millions be able to help people without having to get something in return?

Posted by Spider bloke

Yo, this is real ill to me. Nike is known for having child labor, sweat shops, etc. And they still can use "charity" as publicity stunt? damn :(

Posted by the617pro

Uhh firstly jt1 why in the hell you talking bout vans like u a rocker now?.. This whole bathing ape sh*t and what not is F*ck*n wack like i mean is F*ck*n .. But yeaa what em is doing is good for the hip community. Big ups to em on that.

Posted by EazyE

Captain america does it again.... Lol! whateva.

Posted by Sair

This is some old bullsh*t. It is a big fat publicity stunt and the money is going to benefit who? em of course, and another organization that he probably picked. When a hip hop cat actually does something for charity that does not benefit them in any way, only benefits others really need it, then will we truly be able to pat them on the back.

Posted by downassmami

Sair y don u jus shut ur sarcasti as* dwn coz honestly em is reali priveledgin em poor people why dont u donate escalades if u cud do better

Posted by hated element

Good ups to all comments!!

Posted by megz yo yo

Hey wuz happinin emm i cnt wait 2 see eminemz new shoes...definitely gonna buy dem..haha

Posted by chris

It's very strange, the fact that nike is always used as a scape-goat for unfair trade and exploitation... You cant just go at them like that (spider)... If that is the case everyone should go around naked because 99.9% of the things we wear are made just the way nike makes their clothes/shoes... Nike are obviously on a bigger scale. So they are an easy target... I'm not saying its right or wrong, i dont think you should pick and choose! so let m, do his bit and help the charities! buy the design, not the name!

Posted by Base.Ent

Baby i love you.........

Posted by yo mama

Eminem you rock sweetie and i love you :)

Posted by me :)

Eminmen sucks and a bad siinger hahaha

Posted by poop

I want uuuuuuuu in my mikael jackson pants

Posted by poop