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Jay-Z Builds Promos with Anheuser-Bush
Wednesday, October 18, 2006 By: Michael Ivey
Jay-Z on the title track of his forthcoming LP 'Kingdom Come' says despite serious world issues, he must "first take care of the world I know;" he may have in mind his new partnership with St. Louis-based beer brewer Anheuser-Bush, Inc.
"His approach to reaching people in creative, groundbreaking ways that transcend cultural boundaries makes this alliance particularly exciting," said Marlene Coulis, vice president of brand management at Anheuser-Busch, Inc.
As co-brand director for Budweiser Select Jay-Z will help concoct marketing strategies and lend his creative sense and business savvy to branding and planning for television, radio and print ad campaigns.
The first product of the Jay-Z/ Anheuser-Busch union is a 60 second ad, which aired on ESPN October 16 during Monday Night Football, for the premier of Jay-Z's latest video "Show Me What You Got" and the release of his post retirement album, 'Kingdom Come,' due November 21. The spot, one of two, will again air during the MLB National League Championship Series on Fox. Ad agency Cannonball joined the mix for the second Jay-Z/ Anheuser-Busch ad, a depiction of a cliff-side Monaco house party.
Jay-Z's Global Express Tour in conjunction with MTV and the UN, aimed at bringing attention to the worlds water crisis, is now in Africa. He has so far helped initiate the opening of two clean water pumps in the poor, AIDS riddled land.
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