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Jay-Z Builds Promos with Anheuser-Bush

Wednesday, October 18, 2006
By: Michael Ivey


Jay-ZJay-Z on the title track of his forthcoming LP 'Kingdom Come' says despite serious world issues, he must "first take care of the world I know;" he may have in mind his new partnership with St. Louis-based beer brewer Anheuser-Bush, Inc.

"His approach to reaching people in creative, groundbreaking ways that transcend cultural boundaries makes this alliance particularly exciting," said Marlene Coulis, vice president of brand management at Anheuser-Busch, Inc.

As co-brand director for Budweiser Select Jay-Z will help concoct marketing strategies and lend his creative sense and business savvy to branding and planning for television, radio and print ad campaigns.

The first product of the Jay-Z/ Anheuser-Busch union is a 60 second ad, which aired on ESPN October 16 during Monday Night Football, for the premier of Jay-Z's latest video "Show Me What You Got" and the release of his post retirement album, 'Kingdom Come,' due November 21. The spot, one of two, will again air during the MLB National League Championship Series on Fox. Ad agency Cannonball joined the mix for the second Jay-Z/ Anheuser-Busch ad, a depiction of a cliff-side Monaco house party.

Jay-Z's Global Express Tour in conjunction with MTV and the UN, aimed at bringing attention to the world’s water crisis, is now in Africa. He has so far helped initiate the opening of two clean water pumps in the poor, AIDS riddled land.


(30) Comments | Post a comment »



I feel that. More rappers need to show em what they got. Pun intended. We got too many people in positions of power that bullsh*t and dont work toward uniting and uplifting. Fight. For. Us!!
Posted by Etheoryall
Some people think negatively about the family and whole busch movement. Hmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm! sir hova...?
Posted by Mike Ivey
Respect for his actions, other then that, F*ck jay-z and his tip suckin lips
Posted by Hoes & Afros
What he doin? gettin money. I wonder what lil wayne is gonna say now? "2nd best rapper alive"
Posted by hahaha, look at the hate
Get money dawg.. But do it in a positive cause.... Sellin beer? damn i thought ur pops got hooked on the bottle? common man world poverty or hunger can use ur "marketing strategies and lend his creative sense and business savvy"... But i guess u gettin paid rite
Posted by robierobe
I'm not quite sure how endorsing the king of beers is gonna help our kingdom come... But ok... I'll wait to see what moves hov is gonna make here... I'm hoping jay will get on some garvey ish w/ these devils but we'll have to see...
Posted by Sho Intel
Jay-z stealin public enemy beat about black power and he gonna talk about some f*ckin beer and sh*t... Idiot. He probably just start listenin to "it's take a nation of millions to hold us back" /clay112 /demdamkeyids
Posted by frankybaby112
Jay-z has new boxing tv show with espn by dhb (oct 18, 2006) ---------------------------------------- ---------------------------------------- according to a report by allhiphop, jay-z is is working with espn original entertainment to create a scripted boxing series called "hit men." the series will be executive produced by jay-z and also def jam recordings. The entertainment show will focus on the lives of a group of struggling athletes who train at the hit men boxing club, the gym owned by former boxer frank cerrones. The series focuses on the lives of the fighters inside the ring, outside the ring.
Posted by Hovito
Let the man handle his business ya bunch of hatters nov 21st all ya wanna hear what jay have to say until that day its the rock....
Posted by game hova
Jaz is so ugly but he can spit a hot 16 get it spit camel joe so ugly!
Posted by soo ugly
It's the roc!!!! hov is making major moves!!!!
Posted by Hovito
Etheoryall...you know i dig your perspective bruh....but in the words of one of "your" favorite emcees mr. Hip hop himself...nas (not word for word, im on my psp not my laptop next to itunes but...) he said something like "why do we need a black leader to speak for us....white ppl dont have a leader directing them?".....if you did want someone to unify hip hop/rap...it would have to be someone who aint trying to make money. How can you do whats right and make money from his position. Think about it. Any move he makes has conflict of interest....shyt he signed nas, was the executive producer on lupes joint, inked the roots....whut else is there to do from his spot? sign black moon or i know...bring back rowdy records...naah sign gangstarr? naah...put out a record with the roots? naah he did that with the unplugged joint (how soon we forget)..i dont know. I like my artist real..to themselves, first. Otherwise you come out like a fake!!
Posted by kalliope4eva
F*ck jayz. S.o.b. People... Fight for us. Jayz? get the fuk outta hurr.
Posted by patrick b
Thanks for your future hand in pushing the worst drug of all, to us ...guess i better call him pay-z cuz now when ever somebody buys a bud,bud-light,bud-ice,or bud select thats exactly what you'll be doing.
Posted by Da Right Wrong
Seems like whitey still using us to promote thier brand.... When will we learn. Then when it come time to ask for a black or latino nascar racing team to enter the busch 500 series or the nextel cup or daytona 500... It's like a wall goes up. You got danica patrick and dale earnhart jr. In the video.... Since when they ever gave a damn about marcy projects. Oh__ you rich now... Where mike jordan or shaq... Or a-rod and derick jeter.... Yall peeping this b.s. Man. Jay, they using you bro, for your statuts and influence on the young culture. Sure__ get your paper right... But don't sell the game to every white-owned fortune 500 company that knocks on your door. Dont turn this into another crystal liquor or timbaland boots situation. Please bro.... Hold some back. Righteous stand up!
Posted by Sair
^^^^^^^^ exactly
Posted by Da Right Wrong
F*ck what everybody talking bout. The man is getting money. People need to stop all bullsh*t and think with the mind state of a person with business on his mind. You can't help people, unless your making enough money to give. Make money first, then help. It is F*cked up that it is a beer commercial, but "so what"! he making big moves with corporate america now. That's big! like we don't drink beer. Hell, i drink beer and i'm far from an alcoholic. And by the way people wasn't talking all this righteous stuff when he was entertaining people with his experiences in dealing dope. People kill me. Negros hate to see a negro do well and try to open doors and be an inspiration to the rest of the field. Look at it as a field negro kicking in the door to the masters house, and taking the food right off shelves and bringing it back. Inspiring the others that they can be just as savvy in the game. Stop playing, and stop hating.
Posted by Donpella
I wish big l was still here rip real hip hop and shout 2 the west rass kass
Posted by soo ugly
Sair you just said it like it si they using him like he just came of the ship to the highest bidder get you mind right now. Sair preach dont holla about saving us you saving urself real talk in ya grill. I used 2 ride wit jay but now i think nope he sold the game 4 jack.... Wake up thats why pac neva liked you cause he saw thru ur flowery a88. Enuff said ..holla
Posted by T-rayl
Good 2 see him or someone do some good for the mother land of the earth!!!!!!do dat j!! but u got 2 step ur help up here in brooklyn the hood need dat creative sense forming strategies 2 help young& old live better rigth here!!!i dont think ur flow the illest!!! but i really feel the good you do!!!!keep it up
Posted by EASTBEAST
Come on jay-z, you tell us to boycott cristal but you tell us to drink anheuser-busch. Lets take a pick, which one is better for you? neither one of them is. Jay-z needs to stop and be real. Going to africa talking about saving them people but at the sametime advertising alchool. Just like dirty water in africa, alchool kills people to. Then in his video you got two race car drivers and the female never wins a race but gets all the media coverage. Tell me how many black people are race car drivers. This is not ground breaking, this is a sell out.
Posted by deaushay watts
I'm a fan of the man's music, but come on now. This is just another attempt from jay to put himself in the spotlight. I admire the man's business savy 4 finding a way to make a dollar, after all that's what it's ultimately about, gettin paid! but i mean come on, commercials of u riding in a limo talking about ur career to promote ur album. How many other def jam artists got this same type of promotion since el presidente carter took his current position? ll said it best, "jay z does a very good job of promoting jay z"
Posted by bigtwhack
Beer is cheaper and will cause less damage than any champagne or liquor...smart move. Anybody plan on never drinking again? just minimize ya damage....lol....
Posted by Summer
Why r so many hatin lil wayne??
Posted by hell no
F*ck u he's the man the ladys love his lips im not one of them cuz im a dike but thats my n*gga hov all day.
Posted by zeek
Jay doing more commercial endeavors in conjuction with this album--doesn't suprise me. The single is wack(danica patrick, earnhardt--"get your wave on"--bad attempt at throwing in some snap music). Im sure he is a great guy and i admire his rise to the top. But being a hip hop enthusiast from the "golden era" i would suggest that his music has gotten worse, dumbered down, and more regurgitated by the year. This guy has to be the most overrated emcee of all time. Lines that come from jay's mouth cause some to lose their composure due to overexcitement, while these same lines and concepts come from the mouths of less image-oriented rhymers and go unnoticed.
Posted by PumaRoma
Jay, advertise beer for white man and still yap a lot of sh*t about being a brother pity ,money ain't eveything.life is more important.beer destroys life.simple
Posted by jasper
Beer is bad jz is worst
Posted by
What ever happened to armadale vodka??
Posted by Nick
Whatever happened to micky's jay-z says he from the projects micky's is the cheapest beer he outta be promting it. Not some white guys beer
Posted by keein it real

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