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LL Cool J Leaving Def Jam, Blames Jay-Z

Tuesday, November 28, 2006
By: Kenny Rodriguez


LL Cool JLL Cool J, one of Def Jam Recordings’ longest-running artists, is wrapping up his final album on the label – and he cites Jay-Z as the reason why he’s leaving.

“How am I gonna re-sign with competition? I’m not an idiot,” LL told MTV News, referring to Jay-Z being both an artist and president/CEO.

“I can’t depend on that man to promote my record while he’s somewhere writing rhymes … I’m LL Cool J. I ain’t doing that, B.”

LL – who initially signed to Def Jam in the 1980s – began having trouble with the label when Jay was hired back in late 2004.

Rumors began circulating that LL Cool J felt slighted because he was overlooked for the position, considering his long-standing tenure. However, he has neither confirmed nor denied that claim.

The Queens native is uncertain where his next move will be, although he said he’d return to Def Jam “if they wrote a big enough check.”

LL Cool J’s upcoming LP, tentatively untitled, is being executively produced by fellow Queens emcee 50 Cent, and he promises less R&B and more street music.

“It’s going to be hysterical,” LL said. “It’s like a ‘Mama Said Knock You Out’ type of record, or ‘Mr. Smith’ type of record. It’s a very good record.”

Fans of classic tracks “I’m Bad” and “I Shot Ya” can look forward to a return to the grittier LL Cool J of yesteryear.

“My last three records were R&B, and more of me getting kinda into the emotional side of what I do. This is the aggressive side. Just ego. I’m getting into the party free, regardless. We’re unlocking the back door and sneaking 50 in.”

“This album, I’ma do a little street-corner joint. Smack them around, turn ‘em upside down, and shake the change out their pockets.”



(86) Comments | Post a comment »



For those cats that dont know...cool j is the truth when it comes to real hip hop...dont let his last 3 or 4 albums fool ya...reminds me of the hulk-dont make gawd mad...cant wait for the explosion!!!
Posted by P Unkown
You know... No bs. I'll give ll his props were due. F*ck jayz. The est mofo on the planet. Wait.... Add the biggest lips to the list to.
Posted by _John Elliot_
Can't get mad at the dude, it's kinda' true what he says bout' how you gonna' compite wit' jay the "rapper" being jay the boss and on top of that that's mr. Smith the dude put def jam on the map that was a bad move fo' def jam overlookin' cool j but than again jay it's a busyness man b4 he was a rapper so he say... Oooh and b4 i 4get jay nu' album it's good but not as i thought it's was gonna' be...
Posted by ST. Cred's aka Streets Credit
I'm not even an ll cool j fan, but that's some tru sh*t .ll cool j wooped jay-z in a freestyle battle earlier in jay-z career pimpin might have a grudge.
Posted by Mardochee (shockerr)Jacques
I dont agree. Dont run away from competition. Master p have is label & he has artist ,so does dre so does slim shaddy so does joe the list goes on and on. If u cant stand the heat get out the kitchen,thats all it boils down 2.
Posted by Big D
Yo ll is jealous first offf , he been there long enough to overshadow all the sh*t is talkin bout ya faggots are dumb, check it ll been around for years , he's a movie star , tell me him and jayz who got the most fan, people are just tired from hearing bullsh*t , that's why album don't sell, now he's trying to ad 50 as an exec producer, n*gga plz tell that n*gga Bia'ches don't wanna see that lips licking sh*t they wanna hear good vibe , don't get me wrong i like some of homey's music but give it up ll , do your movie no one wants to hear you battle, canibus done mash your sh*t up and the industry played him for you go enjoy your money ll, you jealous cause jayz put in to much work in the rap game and no one can top that at this moment, so there it is folks , food for thought you do the dishes
Posted by CrooklynKing
Not much of a suprise... Seems like quite a few people have problems with jay bein their pres... Ll now, dmx left cuz of jay, juelz is probably leaving soon, method man has had problems with def jam since his latest album release, i think budden has talked about leavin or somethin... Probably some others too i just do know of...
Posted by Verse.Atile
Yo...somebody please tell me why all these artist think that there projects failed because j didnt promote them-when are they going to be accountable for their material-if you like an artist you'll find their new stuff.such a tired excuse always crying about the label not being with you-it was you who signed the f'n 10 album deal-go indie then.......oh i forgot-that would mean you would have to work it out yourself
Posted by starr
Ll its not the label fault that your album did not have heat the only time this dude is hitting the headlines is when he utters jays name. 50 is done,people are done with g-unt look at llyd banks album flopped, so next you are going to be running your mouth when ur album drops and flops again this time its going to be 50, the end is near for cool j
Posted by The Adminstration
L.l will always be a legend imo. Dude always had that ability to keep reinventing himself. I hope that experience shows if and when hes works with 50. Cos it would be a bigger disaster than the mobb if his sh*t F*cked up.
Posted by Blownaway
Why does he see jay as competition?? if he's so good, then why can't he sell records?? it's because he drops bullsh*t albums. You don't see jeezy and luda complaining. It's because they know their sh*t is hot, and jay doesn't pose any problems to them
Posted by Stop whining
Respek to ll, but truth be told the dude should never have come back after goat, that was an ill album, with the right mix of mr smith an the ripper for those who know who the ripper, u know goat had classic l, but from 10 errthin sucked, an although i think j doin a shi.t job at def-jam, l should never have come back. On the real though jay is fuc,in up at def jam, how can so many ni.ggas leave an state the same problem, x fell off fair enough, but meth still got the fire, at the end of the day jay an artist too, an mos of these cats blew up b4 j or were big until jay took over, 4 ll he sabotaged his own career, doin ish wit 50, 50 was still in diapers when the nig,ga was knockin us out, now he askin 4 fitty's help, how sad.
Posted by Sonny Barstow
What is ll cool j saying... Competition come on ll, ll has not dropped a great album since mr. Smith (1995), after 1995 he didnt drop a good album .. I respect the dude
Posted by Smilez kNucks
Respect ll but jay can only giv one man so much. Jay promoted ghost and nas and didn't giv em any trouble
Posted by Adroit9
Jay-z smashed ll in the battle so please don't start the bs. Everyone is entitled to their opinion but not their own facts. Ll is a legend but he last few albums have not be even close to legendary, or to put it plainly, good. The artists on def jam think that promoting their album falls on the company itself, and they don't take responsibilty for their own actions. I'm looking forward to when jay-z opens the books and shows that he didn't spend anymore money on promoting his album than ll or meth's (bad album). Cingular sponsored his hangar tour, its not his fault he's made himself big enough to own a private jet. Its not his fault hot 97 and other major hip hop stations want to do promotions with him and not ll. Jeezy didn't have that issue promoting himself (2 million sold), luda didn't have a problem promotiong himself(debuts #1), mr. Ricky ross didn't have that problem (debuts#1). People think island/def jam is only a hip hop label. Ceo's have to produce revenue not just stroke the ego of one or two disgruntled artists. Def jam has gone from #2 market share, to number one with jay at the helm. Nas is probably going to sell about 400k to 500k his first week. Ll and meth need to stop whining and put out better material. And think about this... Jay is an artist first, and that is what most especially ll and meth see him as. Now he's ceo. How much would the egoes of meth and ll, two formerly successful artists, swell up if a fellow artist who is now their boss tells them your album isn't good y
Posted by BaNNeDfromNY
... Ll and meth need to stop whining and put out better material. And think about this... Jay is an artist first, and that is what most especially ll and meth see him as. Now he's ceo. How much would the egoes of meth and ll, two formerly successful artists, swell up if a fellow artist who is now their boss tells them your album isn't good you need to keep working? just imagine jay saying that steak ain't done, you need to put that back in the oven before we serve that up to the people. And the mere fact is that jay is an artist that has sold more records than ll and meth combined, hands down. He's put out more hits, yes more, than both of them combined. Those who dispute that are in denial and that's real talk.
Posted by BaNNeDfromNY
Hopefully he will stand by his promise and release a more street album. The g.o.a.t was a good album, but since then his albums have been aimed at female fans. As for rumors of his being mad that he was overlooed for the president position, what has he done to show that he could've perform the tasks involved? his tenure at the label is not enough. He doesn't own any type of label. Bottomline, to be in the game for 20 years and not have some type of company is lame. He should not have to depend on def jam or any other label to promote him. Take a page from cube and do it youself ll.
Posted by Knuckz
Kanye: "i'll pull out the shank & bang ya / ay yo i'll cut a n*gga up like ll's trainer." hahaha.
Posted by shoop
But what hes saying is its a loose loose situation for him cuz hes competing againgst the n*gga who supposed to promote him..ya dig.. Jay just worried bout jay..ceo be a ceo..rapper be a rapper.def jam corny now
Posted by hahaha
...........ll sounds like dmx, a Bia'ch ass n*gga! although he does have a point, but his point isn't well thoughtout. ..........because if he (cool j) works for jay, then at the end of the day jay would be F*ckn his self if he didn't put his all into cool j's album. Notice how he talked all that sh*t and then turned around and said his album is going to be "hysterical". Then at the sametime he doesn't comfirm one way or another about his supposed bad feelings about being over looked for jay's prez spot..... Jealous ass n*gga
Posted by evenwhenilie
I hope . L. L. Ain't feeling some kinda way about jay's promotion... I mean jay was the man for the job... I respect cool j but here he is in the twilight of his career and he is still trying to reformat and remarket himself for sales... And you want to head up def jam?? nah bruh, pass the mic, kiss the ring... And why meth and . L. L. Pulling a page right out of "miseducation of the negro"... Instead of Bia'ching break bread w/ jay and figure out how to make moves like he doing... This reminds me of when jordan came back w/ the wizards and stackhouse and kwame brown was Bia'ching instead of picking jordan's mind... Finding out how they could become better...........
Posted by Sho Intel
How u 45 and still dont 'know how to promote ur self...and not know the ins and outs of the industry...been there since 1985..u cna't blame jay...ur albums were not selling to being with.
Posted by MO
..........i guess this is pay backs from when canibus lyrically man-handled cool jay in that now famous battle, but the hip hop community (mainly because of female listeners, which reflected in record sales) hated canibus for spanking their already legendary eemce. This is cool j's pay backs for overlooking a dope eemce.........poetic justice!
Posted by evenwhenilie
Ll cool jay is finished.. If it was a white man promoting him he would stay, slave. Jay did not use def jam to promote himself, he use outside resources to show other artist he's not using the label. Smart move jay. If artist don't work hard they blame the label. Blame yourself ll because that was a wack album. An for the person who said ll killed jay in a battle, you better check ya history because it was the other way around.. Jay smashed ll. He thinks 50 cent is going to do him some some service, please look at floored banks, tony yayo, and mobb deep and ask them what happen. Woodie baby.. The music business is not what it use to be so don't blame jay, ll cool jay. That's a cop out.. Jay is the man and well respected by everyone. Haters never prosper!!!
Posted by KEKE
Ll you been in this business for so long why are you upset that your record went gold. Answer why your last record flopped and jay-z wasn't promoting it. Methman said he loved jay and an artist is his own boss so you know the direction you want it take. He never talk bad about jay-z so stop saying methman is mad that jay didn't promote him plus his wife is sick.. Methman didn't have a big budget contract either and how long he been out the game play a big part in it too. That's how these stupid rappers lose there fan base by staying away so long. Jay said 5 new rappers step up and take your spot and you wanna complain.. Llll loser is just jealous.. Go read xxl jay spells it out for all the haters.
Posted by MC MIC
^^ keke... That's what i was talking about... If this was lyor cohen or some other white person these need2gros would not even being saying anything except "yes sir, no sir, how high sir??"... That is classic slave mentally: don't listen to other blacks when they are put in positions of power... The willie lynch micro chip is still in the minds of blacks..................
Posted by Sho Intel
Jay just worried bout jay..ceo be a ceo..rapper be a rapper.def jam corny now hahaha i agree with dat.......what has def jam done since jay been ceo nuthin..what artist have he promoted or def jam promoted 1 maybe. Def jam has been promoting jay as ceo more than focusing on the artist i think jay shud jus sit bac and njoy his seat. I agreed wit jimmy when he said u gotta have artist to have a record label.. Jay is sleepin in da ceo chair he was skeptical about promoting emancipation of mimi because mariah carey had been away for so long then when she sold millions only then did he wanna get on one of her remixes wit jeezy only after juelz and bone did this made me think dame was handlin all da roc bizness and jay was jus there becuz if he cudn't handle a small label roca-a-fella wut made him think he cud fill russell shoes he'll neva be dat big i wuz neva a jay believer he can dig a hole like he told dame his kingdom is done its bad when the washington post is questioning you
Posted by Ukan\\\'t Playme
It is too bad that everyone is leaving def jam. Jay is doing something wrong over there. I agree with ll, you cannot be an artist and a ceo. It is also about time ll went back to the streets.
Posted by ffilc
Why can't jay-z be ceo and artists? everybody else is! and cool j is leaving one situation for a similar one, because 50 will be his boss too, and he (50) still raps. So you know its all bullsh*t.
Posted by evenwhenilie
Jay-z is always the scapegoat nowadays
Posted by timbo
Its true though right now when u think of def jam whats the 1st thing that comes to your mind? jay-z its not ll cool j ll is the longest runnin artist on there he tryin to make some money but he wont sell sh*t cause everybody thinkin about jay-z so its a waste of time makin a album at all i aint even a big ll fan and im defendin him
Posted by gpx60
This seems like a case of hip hop artist versus rap artist. Ll comes from a world where hip hop ruled.... (kangol hats... Fat shoe laces...break dancing, graffiti... Walk talk and style...etc..) jay z comes from a world of rap rules...where $$$$$ and publicity and power and significance are the key. In jay's eyes... Ll isn't significant to the consumers of "rap fans" the now and present buyers of music......but in ll's eyes he's still significant to the "hip hop fans" the ones that love a beat, a rhyme... A dj.... And sweet 16 bars__ the swagger of a past time art form. The sad thing is... Rap artist got the financial $$$ upper hand right now. Hip hop artist don't. And in this wicked kingdom called america...$$$$ money rules. Jay z aligned himself with coorperate america...got deals and fortune 500 companies backing him across the globe... And real hip hop artist like ll... Well__ they're becoming a thing of the past... Liabilities... Who wants to dump a $$$2 or 3 million dollar marketing campaign on him...because truth is he wont breaak 1 mil on sales.... And it hurts me because... I am a fan of "hip hop" not rap. There is a difference. But this is what happens when white coorperate america takes over what we started and runs things thier way. So__ so long to hip hop.... It's been really fun. Hip hop is dead! righteous stand up!
Posted by Sair
Sair, you hit it right on the nose!
Posted by evenwhenilie
Ll's ego has been bruised because of his long standing run with def jam and he thought he should have been president of the label. If ll was in jay shoes he would have done the same thing. He's just being Bia'chy and jealous that he's isn't getting the attention he needs like in the past. Jay's not going to kiss his ass so he decides to leave. Ll knew his last album was garbage so he needs to stop talking. I grew up listening to uncle l but he needs to check his own ego at the door.
Posted by BLAZEInfinite
Well said, sair. I like reading comments such as yours that are analytical in thought and not fanatical in thoughtless comments. It almost sounds like u r not an "80's baby" (born in the 80's) and that u might actually know a lil' sum'in sum'in. Props 2 ya'.
Posted by sp
Ll is not merely complaining. When you consider the fact that their are many things that go on behind closed doors that we are not prevey to, he is making a valid point. Jay is a business man and he is also extremely competetive so while on the surface things may appear that cool j is whinning we do not know the disputes they may have had. Remember at the roc jigga did the same thing to whack cam, freeway and others. Plus he stabbed his own partner in the back. Also, how can you fly on your private jet and have your boy beans fly commercial while you are at the same venue? he is nice in the boothe but his attitude and character is suspect. Something for you to think about is how the drug game opperates. If he brought that mentality into the hip-hop game then it is highly probable that jigga is behind tupac getting shot and biggie getting killed. I smell corruption. Ll needs to kill off the r&b flows and bring back the bells. He is still a mad problem lyrically but he always has a problem with his song selections and productions. I co-sign cool j being a legend and 50 doing at the most 2-3 songs but he needs some premo, swizz, rza, sermon, dre, alchemist, just blaze production and invest in his own p.r. Company. Much respect may god bless you all. P.s. At least he is not supporting drug dealing.
Posted by Family1st
Dudes a hypocrite. This was from nobodysmiling in 2005: .nobodysmiling/hiphop/news /85175
Posted by JIVA
Well, i agree with ll until a certain point, he's a good artist and has been for years plus. So i can feel him on that when he says he was pass up for the job, but check it's business and if you look at sales jay has been doing millions every album. So i'm a big fan ll but it's just business. I don't agree with him when he says that about jay being an artist, cause 50 and artist, shadys and artist, luda, pherrell, and hell even puffy daddys and artist, so when he said that he hit at alot of peole in music. And sorry guys but i'm a 50 and g-unit fan to the heart, don't care what yall say, besides the beef 50 is an overall good writer and good rapper.
Posted by Poetry
U cnt blame jigga 4 saving def jam records, ll album aint sell sh*t. Hes been r&b 4 years, licking his lips all in his videos. Hes ill, bt hes watered down a lot lately. Come on ll, bring it bk 4 hip-hop. Jay-z iz doing his thing!!
Posted by hip-hop
Jay z...an ex hustler signs alot of ex d'boys to the label. Ll cool j.....would have prolly signed a bunch of pretty ricky acts....all with their shirts off and licking their lips. Lol. Naah, jus joking. But dayem does err'body have to have a problem about every move jay makes? its like nobody like whut the cat is doing. I take it brothers dont like to see another brother win.
Posted by kalliope4eva
Yo ll, you need to chill hot. Ll has been garbage for years now. The dude is doing shows at spots that no one shows up for. He did a show in birmingham alabama and no one showed up for the sh%t. All he does is lick is fu$kin' lips and that sh$t is suppose to sell records. Shiiiiiiiiiiiiiiiiiit. Dont blame hov for out smarting you. If def jam thought you were the best, they would have hired you as the ceo. Jay is paper chase while you are paper hatin'. Chill b fo'real
Posted by dj holla
...........ll lost touch with the hood anyway, his obvious face lift is a sure sign of that........so i don't know how he's going to put some street sh*t out.
Posted by evenwhenilie
What jay has done is the purest form and best form of leadership. Leadership by example. As he has said before "i'll show you how to do this son!"
Posted by BaNNeDfromNY
How is ll blaming jay for leaving when the last decent album he had was mr.smith??? hahahahahahahahahahahahahahaha!!!! damm hes bitter as hell...whos he gonna blame next?
Posted by sluggproof
I am a ll fan, but i got one question, that is gonna phuck l's statement up!! how are you going to get mad a jay and state "i cant depend on that man promoting my record when he is somewhere writing rhymes"?? huh, damn l guess what 50 is gonna be writing rhymes to what are you gonna say then!!! ok, so to me there is something deeper than this promotion shyt talk, i do however believe that the position of president should have been offered to ll cool j because he pioneered def jam and was there main cash crop, and has been on the label longer than anybody. But they made decisions and i dont know what happened in the cigar room, but the baton was not passed to ll!!!!
Posted by BigO
Aight i give props...ll cool j "was" 1 of the best artists, but look at him now he a f(_)ckin sell out...just read that $#!t, he sed he wont sign unless they get a big enuf check...lets face it ll's last album was pretty 2nd rate 4 him, i think he may b gettin a lil old 4 dis sh!t, i mean he was a maja playa in tha rap game in da 90's...but now, he aint got the same kinda heat nor the popularity, kids 2day dont even really kno who he is or where he from
Posted by SiLenT-C-
Yo ll said in an interview with mtv that he was not jealous or interested in jay's job cause he had those opportunities ten yrs ago, now that could be true, or it could be a lie, but if u think bout it it is possible that he had those chance back then, cause he been doin ish 4 a while, but rock the bells (his production company) flopped like hell, an he only comin out with a clothing label now, it shows that he is not business minded, cause the man in the guiness book of records for most albums gon plat in hip hop, but fitty be his boss 4 the next album!sad, i guess some people are business men an others jus care bout livin the good life, cause a business man/boss create the good life for others!
Posted by Sonny Barstow
Do some of you clowns actually listen to rap music? for real man, half of these comments are hatin on jay z? that cats been puttin out solid material for a long time. There was a time in the middle there were it was a little suspect, but damn man, who has put out a classic every time? nobody! and don't bring 50 cent into any arguement about great rappers. You can't even talk about that guy in the top 20. And that is generous. Ll and 50 are alot alike. Mega pop stars and that is it.
Posted by shredthagnar
Ll scared of competition?? so much for knockin em out...
Posted by fuck em
Ll is an idiot! he's just jealos because his last few albums flopped and he doesn't hot jams anymore. His last album was full of r&b crap and had a featured artist on every single track on the whole album. One thing to note is that in under 10 years, jay-z has accomplished more than ll in over the 20 years he's been in the business. I'm sure ll is real jealous of that. You can't even compare the two careers. Every time jay releases an album, it's a huge event and he sells 3 million or more. Ll has a problem trying to go gold at this point. Ll is just not hot anymore. If he was making hot albums and had businesses all over the place, you wouldn't here at peep out of ll. He's just plain jealous and mad that his spark is garbage.
Posted by Hovito
Ll is wack. I remember l from the early days (radio, bad, panther, etc) . He ain't dropped nothing hot since mr. Smith. But he does have a point. If your ceo is touring, writing rhymes, in the studio, in the club - who is in the office handling business? just look at jd, diddy, master p, cash money. All of those imprints - they are not bona fide labels - with ceo/artists don't have one artist just as big or bigger than the ceo (maybe except lil wayne). I wouldn't sign with none of those n*ggas.
Posted by worley
Jay-z had his own lable coming in the game.l>l never thought of starting one.nuff said
Posted by smokes804
...
Posted by Jae Good
You guys are funny. Everybody has a different view about the same issue. Dont you just love this entertainment. Lol bottom line is sooner or later your album will flop ll has been going r and b and that will only work for so long. Ll you are ok but just stick to acting didnt you just love him in halloween lol do a few collabos and just relax and spend money.
Posted by columbusohio
Ll cool j is a legend in the rap world and he does not need to be havin a mediocre guy like jay z to produce is record. Cool j is street while jay z is just acting up. Comon g you can keep a dog down, ll do ya thing and you with 50 cent is going to bring the walls down on this fake ass rappers
Posted by Chuuby-t
F*ck you all, you can't expect jay-z to come every time with lp like blueprint or the black album. This guy is the best on this game. So, cool j, stop slagging him off. You're not on jay-z's level N*gg*r. But, i do respect you and i king like your sh*t. It's your turn to make the proof to us. Good luck
Posted by Jiggie
I think that ll cool j is leaveing because jay-z s on the grind
Posted by ashley
You can't mad cause jay-z doin what he doin and that he wanna be #1on the charts but no disrespect like your music
Posted by ashley d
How he gonna say he don't want to be with a label cuz da person runnin da label is an artist & yet have 50 cent executive produce his album.. Lol 50 musta really gassed dude since he claimin he makin a gangsta album.. What a clown.. Ll is done
Posted by JoKeR
Ll is the boy. Buisness is buisness! jay-z don't know what the f*** he wants to do with his music career. Ll is one of the fewest rappers( old school) rappers that still keeps it real. We need more rappers like him. Ll have no reason to be jealous of jay-z. If it won't for rappers like ll, there would be no jay-z and many others. Those of us born back in the 1970's should know this. Those of you hating on ll; sit youra***es down & check to see how much money u got jingling in your pockets
Posted by Ms-Bed-Sty1970
My n*gga canibus ate ll alive ll is garbage so i'ma let the world know the truth, you don't want me to shine you studied my rhyme, then you laid your vocals after mine that's a Bia'ch move, somethin that a homo rapper would do so when you say that you +platinum+, you only droppin +clue's+ i studied your background, read the book that you wrote researched your footnotes, bout how you used to sniff coke frontin like a drug-free role model, you disgust me i know Bia'ches that seen you smoke weed recently you walk around showin off your body cause it sells plus to avoid the fact that you ain't got skills mad at me cause i kick that sh*t real n*ggaz feel while 99% of your fans wear high heels from ice-t to kool moe dee to jay-z now you wanna F*ck with me? you must be crazy! you drippin with wack juice, and you can't get it off you betta be prepard to finish what you start, n*gga need i quote more
Posted by RIP DA JACKER
Who da fuk dis n*gga think he is his ass anint make a hot album in about 10 years but he gonna talk sh*t bout jay fuk u ll u P*ss* u think 50 gonna do anymore den jig did 4 u and if u thinkin bout signing wit g-unit jus wanna let u got dat u wud be workin wit a fukin ceo and rapper again dumbass
Posted by reppinqueenz
Ok first of all what is ll talkin bout, jay was the clear choice to be president of def jam. Just cause you been with a label your whole career doesn't make you the best choice to run the label. They picked the best business man. Like this makes no sense jay put out two videos for dude album seems like ll didn't do his part. I mean i got respect for ll and all and i'm sure jay does too, cause without him it might have not been a jay-z. But still don't use your longevity in the game as a reason why you shoulda been considered for president. And as far as dmx umm what is dude doin now, he prolly jus made the dumbest move in music history. This guy had 5 albums to debut at number one, no other rapper in history did that at the time!! and he did this while he was on what label? you guessed it def jam. And def jam is having its best year ever they're number one in every category. So just cause some old heads not doin they part and they not hungy like they used to be don't blame jay. X, meth and ll think jay jus gonna hand them stuff jus cause they been on the label for a while hell no. The reason why luda, jeezy and rick ross are so successful is cause they got that hunger they want it, they know jay ain't givin no hand outs. Maybe uncle l and meth need to take a look at those young men and get some work ethic in them. Peace and god bless
Posted by Ahmad
I dont understand why ll wants to leave def jam just becasuse of jay-z, ll has been with def jam for so long if is wasnt for russel and def jam ll might not be as big as he is. Stick to whats good for you not 50
Posted by d-no
Promotion is everything in marketing. When the dollars are not placed in ones marketing campaign, (i don't care who you are) you will not be as successful as you could have been with a tight marketing startegy & lots of marketing dollars in your budget. Let's get specific. Jay-z has been (pretty much) on a year-long marketing campaign. You got 1.) water for life (the public service angle), where jay linked up with un and mtv to create a documentary - publicity, 2.) the anti-semitism campaign (yes, we're still talking about jay - do your research homie!) - publicity, 3.) mtv/mtv2/cingular wireless hosts jay-z's hangar tour (7 cities in less tahn 24 hours) - publicity, 4.) jay & armand de brignac champagne - questionable publicity, 5.) budweiser select (which linked jay into the whole nascar target audience) - publicity. So, if you think that jay's new role at def jam will benefit the other artists on the label - exclusively, then you are sadly mistaken. Jay telles us exactly who he is in this verse, "i'm not a businessman, i'm a business man!" and all of these strategic "blue prints" show us that jay is after more money and power. To conclude, i agree with ll cool j. He needs to migrate to a company that wants to utilize him to increase their revenue and won't skimp on his promotional funds necessary. Jay sure enough isn't going to put as much money into an ll marketing campaign than he would with his own marketing campaign - are you bananas? jay has too much ego for that and, as you can see, by
Posted by C.Truth
The "blue print" previously mentioned, he is for one person [himself]. Period. That's on some real ish! wake up people...jay is like the donald trump of hip hop. Have you ever seen donald trump link up with one of his competitors to make them look good? no. You probably don't even know the names of one of donald trump's competitors, and that's the way mr. Trump would want to keep it. The less you know about his copmpetition, the more you know about him. Also, mr. Trump takes on apprentices (like jay), but they never seem to outshine him, do they? ask yourself, why is that [hmmmm]? mr. Cool j it's time to strategize the next pase of your strategic development as an artist because def jam is no longer a safe haven for you.
Posted by C.Truth
i think that you should do what you have to do to stay on top.
Posted by jermaine
Ll, why you wanna go and sell your legend status to F*ck with Bia'ch ass 50 cent. I thought you was better than that.
Posted by rnice1
Jay-z is one of the greatest ever as well as ll. There's no way that jay can let ll leave. He built def jam. Some of ya'll youngbucks don't know or care about loyalty.
Posted by rich
Amen to that c.truth. I'm a huge ll fan and do agree that his last few albums were kinda "eh". Maybe this is the fresh start he needs, and maybe the ripper will return! and for those who think it's jaelousy and that jay is doin the proper promoting of def jam artist.....didn't redman supposed to have an album coming out,ghostface's album came out and nobody really heard anything about it. Dont get me wrong i like jay but there has to be some truth to wat ll's saying!
Posted by jah_bless
And wat's with the racists sh*t about if it was a white man ll would skipping and jumping "yes sir ,no sir". He almost left a few years back when lyor was there and if you notice a lot of the older heads not there and they say def jam is now full of a bunch of new kids in there who really don't respect the elders of this rap game! but say wat you want, he's one of the few rappers who owns all his publishing, and his masters to i think. I was a gift to him from russell...now thats how you deal with ppl! jah bless
Posted by jah_bless
First, of all, without ll and run dmc and the beastie's def jam wouldn't be squat. It would be like 4th and broadway after eric b & rakim split up, gone in the wind. Second, how would def jam even have the audacity to promote jay to ceo when it was ll who in essence help make def jam the power it is and make russell simmons and rick ruben very rich individuals. Dude is on point. How is he going to work for the competition. You really think jay-z is going to go all out and promote a dude who's an icon when jay-z is trying to attain the same status. It's called conflict of interest people. Ll has been transcendent for two decades. But don't think that when an mc comes at ll, in which tons of mc's have tried, he won't get in dat a$$. He's outlasted diss after diss after diss (some of it well deserved) and still has maintained his spot as one of the greatest mc's ever to bless a mic. Ll's leaving, dmx is already out, meth is contemplating rolling out, among others, who does def jam have left besides nas. I mean jay-z's kingdom come is wack. I'm a jay fan but the joint is weak. Jay-z is selling records right now on name and past lp's but what has jay-z really done since blueprint 1? nas will be the only true lyricist left on def jam cuz talib kweili is rumored to be leaving as well. I wish ll all the best. It's gonna be funny hearing def jam's name with no ll on the label. Just don't know about 50 cent producing his new lp though. 50 already has credibility issues with his own g-unot after getting de
Posted by 2PACOLYSE NOW
Cool jay is top 5 dead or alive !!!!!! where is chris and young neff?,peedie or anybody from the roc? is bleek parking cars in th def jam building? the entire roc fam was trash except for beans! jay is the king of self promotion!!! cool j would never get a fair shot with jay at the helm!!50 is the truth a great mix the king and the prince together, the sh*tz!!!
Posted by kay cee
Ll.....who? i ain't gon' enin trip on him, cause dude is a legend in every since of the word i mean hes the longest standing rapper in the game he's like fifty three or something to that sort hes been rapping since he was twelve but hes a legend so... But in no way shape or form is he compitition for the slightly younger swagga like no other brotha from anotha motha " the one and only" incomparable yung h o v...... Have a nice career l................ggggg~g get the F*ck outta heah!!!
Posted by C.H.I.
Jay z is pulling the jedi mind trick on you fools! how can you guys crown someone the g.o.a.t. When they have never really had to survive outside their era. If you think about it you will realize that jay z is so weak that he almost fell by the wayside until pac and biggie were killed. He didnt get any stronger as a rapper, he simply got over since g funk was playing out at the time and cats needed something new to listen to. Im very interested in seeing if you consider jay the best of all time when its no longer cool for you to claim to be a pimp and a hustler. Ll still was making hits when his era passed. Listen closly to jay z lyrics not just the beats and you will realize that he is mostly posturing and fluff. He'll add the latest slang to every few lines of a song, but the songs themselves dont rank among all time greats. Jay z is not a battle rapper. Simply being the crowd favorite wont get him over the same way it didnt really work for ll vs kool moe dee. As much as you dont like ll and consider him played out, battle rapping is his m.o. So jay z will be publicly humiliated if he has to stop posturing(shouting brooklyn! every few lines) and come with some real content in a lyrical battle with uncle l
Posted by bigfoot
Please guys listen to to words not just the syle points you will see that hov is getting over.
Posted by bigfoot
Hes got a more chance of sellin now tht hes workin wid 50
Posted by g
Where do i begin>> i must first say hats off to jay alone for all his accomplishments . I can totally also see where ll is comming from but why all the anger why cant 2 great artist work together it could only be that much more hotter what u can bring to the table? i am a jay-z fanatic he can do no wrong as if i look at him threw the eyes of his mom. Ilove jay and ll your the bomb too dont worry things will work out....
Posted by Mecca Gibson
Ll cool j is mad bc he didnt get jay spot....lmfao he could leave all he went..
Posted by jcity
Ll cool j left def jam on his own. He shouldn't blame it on anybody, he wants jay to stay retired at home writing his checks. If jay is at home and not working writing checks for ll then how is he suppose to be making his own money.
Posted by Jennifer
If ll was smart, he'd get someone like primo or justblaze or kanye to produce his album. Why get 50 cent? is he that out of touch with whats going on? if he's gonna go 'street' then do it. 50 cent isn't what's hot in the street anymore. Just, kanye and primo aren't new but they still make bangers... 50 don't make bangers. Ll leaving def jam is the end of his career.. Getting 50 to make his beats is just nails for the coffin.
Posted by realness
I love ll cool j.. Im happy to hear he is getting back to the rougher songs... That is what i think makes him great... Also i hope he puts some work into it.. Cuz to be honest goat was ok but the othe two seemed to me he was just putting something quick together what 12 songs 10 on one... Living on his name...im his age so the newer kids i talk to don't even like him... He has to bring those kids back
Posted by dj bizzle
Hey guys i for one am glad ll has left def jam he hasn`t been marketed correctly for years over here in england anyway. I think jay-z is a weak mc and with each album gets worse, stay retired and let the vets of the game do there thing. Ll isn`t in it for the money he`s got enough read his autobiography and you`ll know the man loves what he does and if he can`t do it at def jam then i think a move was the right idea. Long live the g.o.a.t the greatest rapper that ever did it, peace.
Posted by dan in the uk
Ll is the best, cats do not look at his resume
Posted by avery
Make it do what it do!!!
Posted by big mike
I used to think that rappin at 38 was ill but last year alone i groosed 38 mill. Jayz enough said
Posted by mrC

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