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Nas Releasing His Own Sneaker Line
Friday, February 16, 2007 By: Kenny Rodriguez
Nas is partnering with 310 Global Brands – the company behind the Game’s Hurricane sneaker – to create his own signature footwear line called “Disciple Footwear Collection by 310.”
The deal calls for 310 to market and distribute the shoe, which is scheduled to launch in select shops in June.
The Queensbridge rapper is directly involved in designing the sneaker line, including naming it his after his 2004 album, “Street’s Disciple.”
“I’ve respected Nas for a long time,” said Marc Laider, founder of 310 Motoring.
“From his music to his image, he answers to no one but himself, and it’s made him one of the most acclaimed artists out there today.”
"He has never wavered and his street credibility is as true as it was back in the day. Everything Nas does is with style and authenticity, and I'm happy to be going into business with a man whose credentials are in sync with 310’s true style.”
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